Cilent Work
Ballerz Academy launched as a brand-new youth baseball training facility with a strong mission, but little digital presence. In its first year, the challenge was clear: establish credibility, attract local families, and turn online visibility into memberships.
My Role
I partnered with Ballerz Academy from the ground up during its first year of operation, leading digital strategy, content, and local visibility efforts to help the academy establish a confident online presence and presence in the Alameda community.
What I Did
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Built Ballerz Academy’s social media presence from scratch, developing a clear content direction rooted in storytelling, player development, and community
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Created consistent Instagram reels and posts that grew the account 250%+ and helped parents understand the value of the program
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Launched and managed paid Instagram/Meta campaigns to drive awareness, generating 31K+ video views and reaching 2,000+ local accounts
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Optimized Google Business and local SEO, helping Ballerz Academy appear consistently in the top local results for “batting cages near me” in Alameda.
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Redesigned the Wix website to clearly communicate offerings, improve navigation, and guide visitors toward action
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Implemented stronger CTAs that drove 10 trial class sign-ups in the first month, all converting into monthly memberships
The Outcome
As a result of my marketing strategy, Ballerz Academy established a strong local digital presence, grew enrollment, and built a marketing foundation designed to scale alongside the program.
Milk Room is a fashion media house and curated retail space that supports emerging creatives. Milk Room had a strong creative community, but needed a clearer digital strategy to consistently showcase talent, strengthen engagement, and translate its in-store energy into online growth.
My Role
I partnered with Milk Room to strengthen its digital presence and community engagement, using content strategy and brand storytelling to support its mission.
What I Did
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Created and launched the Community Spotlight content series, featuring emerging designers, artists, and creatives within the Milk Room ecosystem
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Produced short-form Instagram content designed to highlight people, not products
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Analyzed engagement data to refine posting strategy and content formats
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Shifted content direction based on performance insights, resulting in a 300% increase in reel engagement
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Developed brand-aligned digital assets that elevated visual consistency and doubled content performance
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Supported campaign execution that increased DMs, follower growth, and overall engagement
The Outcome
Milk Room’s social presence became more intentional and community-focused, driving stronger engagement, more followers, increased visibility for featured creatives, and a clearer brand identity across platforms.
